{"id":4750,"date":"2026-01-23T21:09:43","date_gmt":"2026-01-23T15:39:43","guid":{"rendered":"https:\/\/kolhapur.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=4750"},"modified":"2026-01-27T02:48:22","modified_gmt":"2026-01-26T21:18:22","slug":"why-your-b2b-outreach-isnt-working-and-how-to-fix-it-in-the-ai-era","status":"publish","type":"wcb_session","link":"https:\/\/kolhapur.wordcamp.org\/2026\/session\/why-your-b2b-outreach-isnt-working-and-how-to-fix-it-in-the-ai-era\/","title":{"rendered":"Why Your B2B Outreach Isn\u2019t Working and How to Fix It in the AI Era"},"content":{"rendered":"\n<p>B2B outreach has become noisier, more automated, and less effective, especially for businesses trying to win trust in a crowded market.<\/p>\n\n\n<p>In this talk, we\u2019ll break down why B2B outreach fails despite better tools and AI, and how WordPress professionals can fix it without sounding spammy or fake. We\u2019ll look at the misuse of \u201cpersonalization,\u201d why email alone no longer works, and how AI should be used to support relevance and trust.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/kolhapur.wordcamp.org\/2026\/speaker\/shruti-sona\/\">Shruti Sona<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>B2B outreach has become noisier, more automated, and less effective, especially for businesses trying to win trust in a crowded market. In this talk, we\u2019ll break down why B2B outreach fails despite better tools and AI, and how WordPress professionals can fix it without sounding spammy or fake. We\u2019ll look at the misuse of \u201cpersonalization,\u201d [&hellip;]<\/p>\n","protected":false},"author":20628050,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1769938200,"_wcpt_session_duration":900,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4749],"footnotes":""},"session_track":[24],"session_category":[],"class_list":["post-4750","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2-classroom-1-pro"],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgLQUJ-1eC","session_date_time":{"date":"February 1, 2026","time":"3:00 pm"},"session_speakers":[{"id":"4749","slug":"shruti-sona","name":"Shruti Sona","link":"https:\/\/kolhapur.wordcamp.org\/2026\/speaker\/shruti-sona\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4750\/revisions"}],"predecessor-version":[{"id":5067,"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4750\/revisions\/5067"}],"speakers":[{"embeddable":true,"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/4749"}],"author":[{"embeddable":true,"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/shrutisona"}],"wp:attachment":[{"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=4750"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=4750"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kolhapur.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=4750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}