Shruti Sona is an educator turned media and communication professional, a passionate content writer, and a storyteller who finds inspiration in everyday moments. A proud WordPress enthusiast, she actively contributes to the community and is one of the organizers of WordCamp Pune 2025 and 2026, and also led Women’s WordCamp Pune 2025.
With a love for words, Shruti helps businesses build their voice through engaging and meaningful content. She believes every idea has a story waiting to be told; it just needs the right words to bring it to life. When she’s not writing or planning community events, you’ll find her exploring digital trends, connecting with creative minds, or penning poetry inspired by her world of imagination.
About Session
B2B outreach has become noisier, more automated, and less effective, especially for businesses trying to win trust in a crowded market.
In this talk, we’ll break down why B2B outreach fails despite better tools and AI, and how WordPress professionals can fix it without sounding spammy or fake. We’ll look at the misuse of “personalization,” why email alone no longer works, and how AI should be used to support relevance and trust.
chala mg bhetu, WordCamp Kolhapur madhe!!
Book your ticket to attend this session on 1st Feb 2026.
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