B2B outreach has become noisier, more automated, and less effective, especially for businesses trying to win trust in a crowded market.
In this talk, we’ll break down why B2B outreach fails despite better tools and AI, and how WordPress professionals can fix it without sounding spammy or fake. We’ll look at the misuse of “personalization,” why email alone no longer works, and how AI should be used to support relevance and trust.