From Websites to Workflows: Automating Business with WordPress and Beyond

Abhay Kulkarni

WordPress is no longer just a platform for building static websites—it has evolved into a powerful tool for creating dynamic applications like eCommerce platforms, Learning Management Systems (LMS), and custom application systems. These systems allow businesses to collect valuable user data, which can be used to automate various processes, streamlining operations and enhancing efficiency.

In this session, you will explore how freelancers and agencies can leverage WordPress to automate business workflows, such as sending automated WhatsApp reminders to enrolled students or triggering order notifications for eCommerce customers. Whether through WordPress-based plugins or external SaaS tools, attendees learn how to integrate automation into their projects and add more value to their client offerings.


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